Our Businesses
Four divisions. One group.
Events
People
Technology
Growth
Weslo Holdings Pty Ltd sits at the top of the Weslo Group. Beneath it are four divisions: venue management, event services, event development and commercial services. All of them are run from the Thebarton Theatre precinct.
Key
Existing Weslo business
Contract managed venue
Core growth engine
Future growth opportunity
Strategic enabler
Group structure
Four divisions under Weslo Holdings.
Each division covers one part of putting on an event. Together they let a client book a room, sell the tickets, staff the night and grow the next one with the same group.
Parent company
Weslo Holdings
I
Division I
Venue management
Own, operate, manage, grow.
Existing Weslo business
Weslo Venue handles hire and management across the rooms the group runs, from heritage theatres to council town halls. One booking conversation covers any of them.
Weslo venues
Existing Weslo business
Thebarton Theatre
Torrensville. Opened 1928
Thebby opened as the Thebarton Town Hall and picture theatre. Weslo has run it since 1979. Capacity 2,000, or 1,899 seated, with the Council Chambers and Lounge also for hire.
Existing Weslo business
Holden Street Theatres
Hindmarsh. Founded 2002
Founded by Martha Lott in the heritage-listed All Saints' church buildings. Known in Fringe season as the Home of Theatre, with its own Edinburgh Fringe Award.
Existing Weslo business
The Danby
Development venue
The newest room in the Weslo family of venues, in development within the Thebarton precinct.
Existing Weslo business
SA Music Museum
Old Thebarton Municipal Offices
The South Australian Music Museum celebrates the state's artists, hits and heritage. It is housed in the old Thebarton Municipal Offices, part of the Thebarton Theatre Precinct, and is led by directors Victor Marshall, Jordan Lennon and Bob Lott.
Contract venue management
Contract managed venue
Woodville Town Hall
Management contractor
Weslo manages the hall under contract to its owner, bringing the same venue team that runs Thebby.
Contract managed venue
Norwood Town Hall
Management contractor
Weslo manages the hall under contract to its owner, covering hire, staffing and event days.
Future growth opportunity
Third-party venue management contracts
We are looking to manage more venues for their owners.
Community venues
Private venue owners
Entertainment precincts
II
Division II
Event services
The core growth engine.
Core growth engine
The people, security and ticketing behind a show. These businesses work at our own venues and for outside organisers across South Australia.
Core growth engine
Weslo Events
Event management, production and operational delivery
From a private function to a full concert or theatre hire. Planning, production contacts, staffing plans and run sheets, handled by people who have run Thebby shows for decades.
Core growth engine
Weslo Staff
Casual and permanent event staffing
Ushers, bar, gate, car park and cloakroom staff, with more than 800 people on the books.
Core growth engine
Weslo Security
Professional event security services
Licensed security and crowd controllers for concerts, festivals, licensed venues and sport. The work began as Weslo Crowd Control in the 1970s and is known for a non-violent approach.
Core growth engine
Weslo Patrol Dogs
K9 security solutions
Overnight site patrols with trained dogs and handlers. Weslo Staff bought the business in 2008, after more than twenty years of operation.
Core growth engine
Event management
Full event management or support for your team
Weslo Events plans the event, coordinates suppliers and runs operations on the day for organisers across Adelaide and South Australia.
Core growth engine
Event planning guide
Free planning template and budget
A step-by-step guide to planning an event, with a Gantt chart and budget template. Use it online or download it to Excel.
Strategic enabler
Venuetix
Ticketing and audience data
A ticketing agency for the entertainment industry, working closely with Weslo Staff.
Box office
Access control
Customer data & CRM
Analytics
White-label solutions
Additional event capabilities
Production
Technical services
Bars & hospitality
Event logistics
III
Division III
Event development
Create. Own. Scale.
Future growth opportunity
Events we deliver for clients, and events we create and own ourselves. The centenary of Thebarton Theatre in 2028 leads the owned program.
Existing Weslo business
Client events
Deliver exceptional events for promoters, brands, councils and corporates.
Future growth opportunity
Weslo owned events and IP
Build and grow Weslo's own event portfolio.
IV
Division IV
Commercial services
Maximise value. Create opportunity.
Strategic enabler
The commercial work that adds value across every venue and event in the group.
Strategic enabler
Sponsorship & Partnerships
Build long-term commercial relationships
Strategic enabler
Marketing
Audience development and brand growth
Strategic enabler
Hospitality
Bars, catering and premium experiences
Strategic enabler
Procurement
Leverage group buying power
Strategic enabler
Consulting & Advisory
Venue management, event strategy and operational consulting
Future growth opportunity
Future opportunities
Licensing
Content production
Education & training
Strategic partnerships
Where we came from
Our history and wider family.
1960s
Central Booking Agency
Founded by Bob Lott, Ron Tremaine and Jerry Wesley-Smith. For around twenty years it was the leading booking agency in South Australia, finding, managing and booking Adelaide bands. Artist booking is where the Weslo story begins.
1962 to 1982
Adelaide Festival of Arts
Bob Lott managed Thebarton Theatre as a Festival venue for twenty years, hosting international productions.
1990s
Arts Theatre
Run by Adelaide Commercial Theatres alongside Thebarton Theatre and the Noarlunga College Theatre.
to 2000
Adelaide Commercial Theatres
The theatre operating company that joined Weslo Crowd Control and Weslo Holdings to form Weslo Staff in 2000.
Today
Quorn Quandongs
A Weslo family business based in Quorn, in South Australia's Flinders Ranges, owned and directed by Bob Lott.